Course Outline
Introduction to Persuasive Communication
- Definition of persuasive communication
- The psychology underlying persuasion
- The interplay of emotions and logic in influencing others
- Common barriers to effective persuasive communication
Persuasive Communication Techniques
- Core principles of persuasion (ethos, pathos, logos)
- Structuring messages for maximum impact
- Leveraging storytelling and metaphors to engage and convince
- Establishing credibility and trust in communication
Nonverbal Communication: The Power of Body Language
- Understanding gestures, posture, and facial expressions
- The role of eye contact in persuasion
- Using mirroring and matching techniques to build rapport
- Enhancing persuasion through voice modulation and tone
Applying Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Addressing objections and overcoming resistance
- Strategies for negotiation and conflict resolution
- Mastering communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing sessions with feedback
- Final exam to evaluate acquired knowledge
Summary and Next Steps
Requirements
- Fundamental knowledge of communication principles
- Experience in professional or business environments
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Testimonials (4)
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
The good relationship that was established from the outset with the trainer and the group. The trainer adapted to the team's dynamics and understood our needs perfectly. It was both super helpful and fun.
Roger Negrete - Fundacion Mon Clinic Barcelona
Course - Effective English Communication: One-Day Training Program
The active sessions.