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Course Outline
Introduction to Persuasive Communication
- Definition of persuasive communication
- The psychology underlying persuasion
- The interplay of emotions and logic in influencing others
- Common barriers to effective persuasive communication
Persuasive Communication Techniques
- Core principles of persuasion (ethos, pathos, logos)
- Structuring messages for maximum impact
- Leveraging storytelling and metaphors to engage and convince
- Establishing credibility and trust in communication
Nonverbal Communication: The Power of Body Language
- Understanding gestures, posture, and facial expressions
- The role of eye contact in persuasion
- Using mirroring and matching techniques to build rapport
- Enhancing persuasion through voice modulation and tone
Applying Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Addressing objections and overcoming resistance
- Strategies for negotiation and conflict resolution
- Mastering communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing sessions with feedback
- Final exam to evaluate acquired knowledge
Summary and Next Steps
Requirements
- Fundamental knowledge of communication principles
- Experience in professional or business environments
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
24 Hours
Testimonials (3)
Managing difficult conversations
Kgaogelo Ratau - City Lodge Hotels
Course - Effective Communication in the Workplace
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.