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Course Outline
Introduction to AI in Public Communications
- The role of ChatGPT within external communications workflows.
- Capabilities and limitations when developing public-facing messages.
- Responsible and ethical communication practices using AI tools.
Drafting Public Notices and Announcements
- Using ChatGPT prompts for policy updates, alerts, and formal statements.
- Generating tailored versions for various platforms (web, print, social).
- Ensuring factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Adjusting tone and voice to align with specific audiences.
- Developing campaigns featuring hashtags, calls to action, and timing cues.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure for citizen-facing content.
- Validating translated content for readability and accessibility.
Templates and Reusable Prompts
- Developing reusable content structures, such as FAQ responses and updates.
- Integrating tone and style guidance into prompts.
- Utilizing examples to shape ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all outputs.
- Prompting for specific tones, such as informative, empathetic, or reassuring.
- Reviewing outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging strategies.
- No prior experience with AI tools or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public relations teams.
7 Hours
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.