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Course Outline

Introduction to AI in Public Communication

  • Understanding how ChatGPT integrates into external communications workflows
  • Recognizing capabilities and limitations when crafting public-facing messages
  • Practicing responsible and ethical communication with AI tools

Drafting Public Notices and Announcements

  • Crafting prompts for ChatGPT to generate policy updates, alerts, and formal statements
  • Producing varied versions of content for different platforms (web, print, social media)
  • Verifying factual accuracy and ensuring content is ready for approval

Social Media Messaging with ChatGPT

  • Developing concise, platform-specific posts for X, LinkedIn, and Facebook
  • Adjusting tone and voice to match audience expectations
  • Designing campaigns with relevant hashtags, calls to action, and timing strategies

Multilingual Content and Translation Support

  • Employing ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Validating translated materials for readability and accessibility

Templates and Reusable Prompts

  • Building reusable content frameworks, such as FAQ responses and status updates
  • Incorporating tone and style guidelines directly into prompts
  • Using examples to train ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing outputs against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging strategies
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public relations (PR) teams
 7 Hours

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