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Course Outline

Introduction to AI in Public Communications

  • The role of ChatGPT within external communications workflows.
  • Capabilities and limitations when developing public-facing messages.
  • Responsible and ethical communication practices using AI tools.

Drafting Public Notices and Announcements

  • Using ChatGPT prompts for policy updates, alerts, and formal statements.
  • Generating tailored versions for various platforms (web, print, social).
  • Ensuring factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook.
  • Adjusting tone and voice to align with specific audiences.
  • Developing campaigns featuring hashtags, calls to action, and timing cues.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adapting cultural tone and structure for citizen-facing content.
  • Validating translated content for readability and accessibility.

Templates and Reusable Prompts

  • Developing reusable content structures, such as FAQ responses and updates.
  • Integrating tone and style guidance into prompts.
  • Utilizing examples to shape ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all outputs.
  • Prompting for specific tones, such as informative, empathetic, or reassuring.
  • Reviewing outputs against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging strategies.
  • No prior experience with AI tools or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • Public relations teams.
 7 Hours

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