Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
1. Introduction to Internet Marketing
- a. Defining "Internet Marketing"
- b. Understanding Performance
- c. Exploring digital activity options (advertising platforms, SEO, and analytics)
- d. Planning your activities effectively
2. Building a Marketing Activity Strategy
- a. Preparing briefs and defining your objectives
- b. Selecting advertising platforms and prioritizing activities (including an introduction to campaign types within specific activities)
- c. Developing an action plan, timeline, and personas that account for testing and trends
- d. Determining your budget and optimizing its allocation over time
3. Managing Your Marketing Team
- a. Collaborating with an agency – exploring different forms of cooperation
- b. The advantages and disadvantages of working with an agency
- c. Managing in-house marketing teams, delegating tasks, and maximizing performance
- d. Implementing processes and tools that streamline work
4. Measuring E-Marketing Effectiveness
- a. Key factors to consider when assessing activity effectiveness
- b. Fundamental performance indicators
- c. Analysis of sample campaign reports (broken down into platform reports, Analytics data, and dedicated reports)
Requirements
Basic knowledge of Internet marketing.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
