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Course Outline
Defining the Target Market
- Comprehending audience personas
- Utilizing market research techniques
- Recognizing the social media behaviors of target customers
Choosing the Appropriate Social Media Platforms
- Evaluating platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business objectives with platform capabilities
- Optimizing profiles to maximize engagement
Constructing a Social Media Strategy
- Establishing content pillars and identifying content types
- Developing a content calendar and scheduling posts
- Striking a balance between organic and paid content
Competitor Analysis
- Identifying primary competitors
- Evaluating their social media strategies
- Applying insights to gain a competitive edge
Creating and Managing Paid Ads
- Introduction to social media advertising
- Configuring ad campaigns and defining audience targets
- Monitoring ad performance and optimizing results
Community Moderation and Engagement
- Best practices for interacting with followers
- Addressing negative feedback and complaints
- Promoting user-generated content and active interaction
Social Media Crisis Management
- Detecting potential social media crises
- Formulating a crisis response plan
- Sustaining brand credibility during high-pressure situations
Evaluating Success via Social Media Metrics
- Understanding key performance indicators (KPIs) in social media
- Leveraging analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Addressing legal aspects and data privacy
- Practicing ethical engagement and responsible content distribution
Summary and Next Steps
- Review of core concepts
- Accessing resources for further learning
- Q&A session and discussion
Requirements
- A foundational grasp of various social media platforms
- General awareness of digital marketing principles
- Prior experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
