Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is critical for a business's survival.

This live, instructor-led training is designed for marketing professionals at all levels who aim to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will analyze how your brand is discussed on online channels outside your control to gauge brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, including customer experience, online user journeys, insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and enhance a brand's positioning within a specific market.
• Create a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the era of AI.
• Discover valuable insights into how different customer segments perceive a business and its products or services.
• Manage online social listening.
• Leverage AI to streamline routine brand audits.

This live, instructor-led training in Turkey, available online or on-site, is tailored for social media managers and marketing professionals at beginner to intermediate levels. It supports those looking to build and oversee online communities, devise powerful content strategies, and boost brand engagement.

Upon completion of this training, participants will be able to:

• Define target audiences and align social media strategies with their characteristics.
• Select the most suitable social media platforms based on business goals.
• Design effective content strategies, covering content pillars, formats, and planning calendars.
• Perform competitor analysis to improve social media approaches.
• Develop paid advertising campaigns and assess their performance.
• Actively engage with and moderate online communities.
• Manage social media crises while upholding brand reputation.
• Adhere to ethical best practices and social media policies.

This instructor-led live training in Turkey develops crucial crisis communication and emotional management capabilities for public service field staff. Participants will learn to apply the ABC protocol, de-escalation methods, and assertive techniques to resolve confrontations and protect organizational reputation.

This training in Turkey provides digital marketing experts with the core strategies required to gain traction in the Chinese market. Explore SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to effectively engage customers.

This 7-hour instructor-led training in Turkey delves into core digital sales strategies, covering customer acquisition, engagement, and retention. Learners will discover how to harness modern digital channels, improve online customer interactions, and utilize CRM tools to achieve measurable business growth.

This instructor-led, live training in Turkey (online or onsite) is designed for intermediate-level marketing professionals who want to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led program in Turkey—conducted online or onsite—caters to marketers from beginner to intermediate levels who aim to build, oversee, and refine advertising campaigns on key social media channels.

By the conclusion of this course, participants will be able to:

• Implement a structured framework for social media campaign development.
• Establish and control advertising activities on Facebook, Google, and TikTok.
• Formulate campaign objectives and select the most effective ad formats.
• Identify and focus on the ideal audience for advertising campaigns.
• Improve ad performance through the use of analytics and A/B testing.
• Manage budgets with precision to maximize return on investment.