Marketing Fundamentals Training Course

While many courses address Brand Management, very few concentrate specifically on Business-to-Business branding. This course centers on B2B branding, highlighting its fundamental differences from B2C brand management.

In today's interconnected world, a brand's digital presence is critical for a business's survival.

This live, instructor-led training is designed for marketing professionals at all levels who aim to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will analyze how your brand is discussed on online channels outside your control to gauge brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, including customer experience, online user journeys, insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and enhance a brand's positioning within a specific market.
• Create a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the era of AI.
• Discover valuable insights into how different customer segments perceive a business and its products or services.
• Manage online social listening.
• Leverage AI to streamline routine brand audits.

This instructor-led live training in Turkey (online or onsite) is tailored for beginner to intermediate-level social media managers and marketing professionals seeking to construct and manage online communities, craft impactful content strategies, and boost brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training is ideally suited for professionals involved in digital marketing and strategy. It covers the fundamental concepts required to establish a strong presence in digital media. The course provides delegates with an introduction to essential digital marketing topics, including mobile marketing, social media, email marketing, PPC, and SEO. By the conclusion of the training, participants will comprehend the significance of analytics and effective strategy, supported by relevant examples.

This training is ideally suited for professionals engaged in digital marketing and strategy formulation.

The course explores the fundamental concepts necessary to achieve growth in the Chinese market via digital channels. It covers essential digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

By the conclusion of the training, participants will grasp the significance of analytics and effective strategy, supported by practical examples.

This instructor-led, live training in Turkey (online or onsite) is designed for beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and how to use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merges traditional selling methodologies with contemporary digital channels to effectively connect with, engage, and retain clients. This training provides participants with actionable strategies and tools to enhance their online presence, elevate the customer experience, and achieve tangible business growth.

Facilitated by an instructor, this live training (available online or onsite) is designed for sales professionals at beginner to intermediate levels who aim to refine their digital selling and customer engagement capabilities to achieve superior sales outcomes in virtual environments.

Upon completing this training, participants will be able to:

• Leverage digital channels efficiently to attract and convert new clientele.
• Conduct professional and captivating online sales interactions.
• Foster customer loyalty through consistent, personalized follow-ups.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Simulated practice of authentic sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of a 7-hour session, participants will explore the Google advertising ecosystem, discover where to position their ads, and understand the advantages of various ad formats.
This training is highly practical, with participants spending the majority of their time within the Google
Ads interface, manually configuring a campaign under the guidance of the instructor.
Beyond initial setup, attendees will also learn how to optimize their campaigns to achieve effective outcomes.

The course is led by an industry practitioner who actively runs advertising campaigns on Google. The final 30 minutes of the session are reserved for a Q&A segment, giving participants the chance to receive answers to their specific questions regarding Google Ads.

Target Audience:
The Google Ads Basics Course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise by mastering Google's primary advertising platform.

This instructor-led live training in Turkey (online or on-site) is designed for marketers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Run Google AdWords campaigns that capture high-quality leads.
• Create Google AdWords campaigns to increase sales.
• Implement a bidding strategy to profit from advertising expenses.
• Improve existing marketing campaigns with Google AdWords.

This instructor-led, live training in Turkey (online or onsite) is designed for intermediate-level marketing professionals who want to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Takeaways from This Training:

• You will gain a comprehensive understanding of the opportunities available within the internet marketing landscape.
• You will master the nuances of advertising platforms and recognize the critical importance of SEO and analytics.
• You will learn how to develop a tailored marketing strategy for both yourself and your organization.
• You will leave with a clear understanding of the specifics involved in constructing marketing strategies and workflows.
• You will acquire knowledge on how to effectively collaborate with other digital agencies.

Skills

• Developing strategic marketing plans.
• Evaluating strategy performance.
• Selecting priority platforms relevant to your field of activity.
• Establishing efficient cooperation processes with agencies and evaluating their outcomes.

Attitudes

• Consciously managing marketing activities, whether handled by an internal team or an agency, and formulating digital strategies.
• Building confidence in executed activities and maintaining awareness of the steps and tests undertaken.

Grasp the fundamentals of marketing, connect with your customers' emotions, and develop a tailored strategy.

Align your marketing efforts and business operations with customer expectations, striving to surpass them.

This instructor-led, live training in Turkey (online or onsite) is designed for beginner to intermediate-level marketers who want to create, manage, and optimize advertising campaigns on major social media platforms.

Upon completing this training, participants will be able to:

• Adopt a structured methodology for creating social media campaigns.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign objectives and choose the appropriate ad formats.
• Identify and target the ideal audience for their ads.
• Enhance ad performance through analytics and A/B testing.
• Manage budgets effectively to maximize return on investment.