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Course Outline
Introduction
Sales and Marketing Fundamentals
- Selling fundamentals.
- Understanding cross-selling.
- Understanding upselling.
- Overview of sales marketing.
Selling Techniques and Strategies
- Cross-selling and upselling strategies.
- Constructing a cross-sell grid.
- Product models.
- Markov chain application.
- Cluster and marketing basket analysis.
- Cross-selling and upselling techniques.
E-commerce Marketing
- In-app cross-selling and upselling.
- Email marketing strategies.
- Visual commerce.
- E-commerce conversion audit.
Database Marketing
- Database marketing versus relationship marketing.
- Competitive advantage.
- Information and knowledge management.
- Database marketing tools and best practices.
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis.
- Developing a value proposition.
- The marketing funnel.
- Building customer loyalty.
- Product profitability analysis.
- Customer lifetime value.
- Managing churn.
- Loyalty program development.
Marketing Research
- Types of research processes and methods.
- Diverse sources for marketing research.
- Sales information system and marketing intelligence system.
- Marketing communications, promotions, and events.
- Managing digital communications.
Summary and Next Steps
Requirements
- Familiarity with basic sales and marketing concepts.
Target Audience
- Marketing professionals.
- Entrepreneurs.
21 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
