Course Outline
Introduction to Customer Communication
- Importance of effective communication
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Applying emotional intelligence to customer relations
- Principles of emotional intelligence for dealing with difficult clients
- Active listening and empathy
- Strategic phrases to shift a difficult client’s attitude
- Characteristics of modern customers
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Factors contributing to difficult client behavior:
- Personality or nature
- Desire to secure extra benefits
- Misunderstanding of sales conditions
- Poor prior customer service experience
- Failure to meet product or service quality standards
- Personal or financial losses due to inefficient service
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings
- Conflicts resulting from calculation errors
- Conflicts due to unmet expectations
Managing Complaints and Claims
- Identifying the core problem
- Assigning responsibility for conflict management
- Techniques for handling objections (e.g., the "fog bank" technique)
- Case study: Addressing complaints regarding unsatisfactory service
Strategies for Conflict Resolution
- Steps for effective resolution
- Active listening and proposing solutions
- Specific techniques for dealing with difficult clients (e.g., the "mirror" technique)
- Converting objections into sales opportunities
- Additional useful strategies
Self-Care and Emotional Management
- Importance of self-care when handling complex clients
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- Purpose and importance of customer satisfaction surveys
- Designing effective survey questions
- Collecting and analyzing feedback data
- Leveraging insights to improve service quality and client retention
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- Understanding of customer service principles
- Experience in client-facing roles
- Interest in developing communication and conflict resolution skills
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders managing client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs