Course Outline
Foundations of Customer Communication
- The critical role of effective communication
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Applying emotional intelligence to customer interactions
- Core principles of emotional intelligence when engaging difficult clients
- Cultivating active listening and empathy
- Using strategic language to shift a difficult client’s perspective
- Understanding the traits of modern customers
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Key drivers behind difficult client behavior:
- Inherent personality traits or disposition
- Attempts to secure additional benefits from the situation
- Misunderstandings regarding sales terms and conditions
- Subpar service experiences
- Failures in meeting product or service quality benchmarks
- Personal or financial losses resulting from inefficient service
Categories of Conflict in Commercial Interactions
- Disputes arising from misunderstandings
- Issues stemming from calculation or deduction errors
- Tensions resulting from unmet expectations
Managing Complaints and Claims
- Accurately identifying the core issue
- Designating responsibility for conflict management
- Applying methods to handle objections (such as the "fog bank" approach)
- Case study: Addressing a complaint regarding unsatisfactory service
Methodologies for Resolving Conflicts
- Steps for achieving effective resolutions
- Utilizing active listening to propose viable solutions
- Specific techniques for navigating difficult client interactions (e.g., the "mirror" technique)
- Converting objections into potential sales opportunities
- Other beneficial strategic approaches
Well-being and Emotional Regulation
- The significance of self-care when engaging with complex clients
- Strategies for controlling stress and frustration
Customer Satisfaction Surveys and Service Assessment
- The purpose and value of conducting customer satisfaction surveys
- Crafting effective survey questions
- Gathering and interpreting feedback data
- Leveraging insights to enhance service quality and retain clients
Additional Practical Scenarios with Participants
- Role-playing exercises: Managing complex customer exchanges
- Collaborative analysis of real-world customer complaints
- Formulating a plan for follow-up actions and service evaluation
Recap and Future Actions
Requirements
- Familiarity with core customer service principles
- Prior experience in client-facing positions
- A commitment to refining communication and conflict resolution competencies
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leads responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs