Course Outline
Essentials of the Adobe Creative Cloud Workflow
- Examining the roles of Photoshop, Illustrator, Premiere Pro, and After Effects in a business content workflow
- Selecting the appropriate application for graphics, video, and motion tasks
- Organizing files, libraries, linked assets, and project folders for efficient team collaboration
Crafting Polished Graphics with Photoshop
- Working with layers, smart objects, masks, selections, and adjustment tools
- Retouching and optimizing images for campaigns, presentations, websites, and social media
- Practical exercise: build a branded promotional visual from supplied assets
Developing Reusable Brand Assets with Illustrator
- Creating and refining vector shapes, icons, logos, and supporting graphic elements
- Applying typography, color, and layout choices to support brand consistency
- Practical exercise: create a set of reusable business graphics or marketing assets
Editing Business Video in Premiere Pro
- Importing and organizing media, creating sequences, and managing an efficient editing workflow
- Refining cuts, adding titles and transitions, and preparing content for internal or marketing use
- Improving video with basic color correction, audio cleanup, and export settings for common channels
- Practical exercise: edit a short promotional or internal communication video
Producing Simple Motion Graphics with After Effects
- Working with compositions, layers, keyframes, and essential animation controls
- Creating animated text, logo reveals, and simple motion elements for digital content
- Practical exercise: produce a short animated intro, title sequence, or social media motion asset
Integrating Projects Across Applications
- Moving and updating assets between Photoshop, Illustrator, Premiere Pro, and After Effects
- Exporting and packaging deliverables for web, presentations, social media, and internal communications
- Practical exercise: combine graphics, video, and animation into one final content piece
Review and Practical Best Practices
- Applying workflow tips for faster production, cleaner file management, and more consistent output
- Reviewing participant work and identifying realistic improvements for workplace projects
- Planning next steps for continued practice and team adoption after the training
Requirements
- Basic familiarity with Adobe Creative Cloud applications and standard design workflows
- Experience in creating simple graphics, editing images, or handling short video content
- Comfortable using a computer for creative tasks, including file and folder management
Audience
- Marketing and communications professionals who produce visual content for business purposes
- Designers and content creators seeking to enhance their Adobe workflow across various applications
- Corporate teams responsible for graphic design, video editing, and digital content production
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
