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Course Outline

Integrated Adobe Creative Cloud Workflow

  • Exploring how Photoshop, Illustrator, Premiere Pro, and After Effects support a comprehensive business content workflow.
  • Organizing project files, linked assets, Creative Cloud Libraries, and shared brand resources.
  • Practical exercise: set up a multi-application project for a marketing or communications campaign.

Advanced Design and Compositing with Photoshop and Illustrator

  • Utilizing non-destructive editing, smart objects, masking, retouching, vector artwork, and reusable brand elements.
  • Applying typography, color, and layout strategies to create polished assets for digital campaigns.
  • Practical exercise: create a branded visual set that combines edited imagery and vector graphics.

Professional Editing and Finishing in Premiere Pro

  • Managing media, sequences, proxy workflows, and efficient editing for business video projects.
  • Refining edits with titles, transitions, audio cleanup, and color correction for polished output.
  • Practical exercise: edit and finalize a short branded video for internal or external communication.

Motion Graphics Production with After Effects

  • Building compositions with keyframes, parenting, shape layers, text animation, and logo animation techniques.
  • Creating motion assets for intros, social media clips, explainers, and branded communication.
  • Practical exercise: produce a short motion graphics sequence using provided brand assets.

Cross-Application Delivery and Team Best Practices

  • Transferring assets efficiently between Adobe applications while maintaining consistency and minimizing rework.
  • Preparing outputs for presentation, web, social media, and campaign delivery using practical export settings.
  • Implementing review, revision, packaging, and handoff practices suitable for team environments.

Capstone Project and Final Review

  • Completing an end-to-end project that combines graphics, video editing, and motion content.
  • Reviewing participant work with feedback focused on quality, consistency, and production efficiency.
  • Identifying workflow improvements and next steps for real business projects.

Requirements

  • Proficient working knowledge of Adobe Creative Cloud applications, particularly Photoshop, Illustrator, Premiere Pro, and After Effects.
  • Experience in creating branded graphics, editing video content, and preparing digital assets for business purposes.
  • Prior hands-on experience in a professional creative, marketing, or communications setting.

Audience

  • Designers and senior content creators who must produce high-quality visual and motion assets across multiple Adobe applications.
  • Marketing and communications professionals responsible for advanced digital campaigns, branded content, and video production.
  • Corporate creative teams looking to achieve a faster, more consistent, and integrated Adobe workflow.
 14 Hours

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