AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary methodology that integrates storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

Designed as an instructor-led live training (available online or onsite), this program targets beginner to intermediate professionals seeking to sharpen their skills in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives through effective storytelling techniques.
• Analyze global and national advertising trends, including award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth reviews of advertising campaign case studies.
• Practical art and creativity workshops.
• Applied exercises utilizing AI advertising tools.

Course Customization Options

• To arrange customized training for this course, please contact us.

The integration of Artificial Intelligence into Digital Marketing involves utilizing advanced technologies to boost sales effectiveness, refine targeting strategies, enhance personalization, and optimize advertising campaigns.

This instructor-led live training, available either online or at your location, is designed for intermediate-level Out-of-Home (OOH) and Digital Out-of-Home (DOOH) sales professionals. It focuses on harnessing AI capabilities for prospecting, personalizing proposals, analyzing data, and simulating pitches, with specific emphasis on programmatic integrations such as DV360 and Place Exchange.

Upon completing this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-value potential clients.
• Deploy AI-driven personalization techniques to develop engaging client proposals.
• Analyze campaign performance data to derive actionable insights.
• Conduct AI-assisted sales pitch simulations to prepare and refine performance.

Course Delivery Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice sessions.
• Hands-on implementation within a live-lab environment.

Customization Options

• To request a tailored version of this course, please contact us to make arrangements.

This course delves into the practical application of artificial intelligence within the realm of institutional marketing for private higher education institutions. It addresses key areas such as content development and strategic positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal organizational change and cultural shifts, as well as stakeholder engagement, all examined through the perspective of AI integration.

Delivered by an instructor via live sessions (either online or on-site), this training is designed for marketing and communications professionals in higher education who possess an intermediate level of expertise and aim to leverage AI to enhance student recruitment efforts, bolster institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-supported content for academic and brand positioning that aligns with specific target personas and distribution channels.
• Formulating AI-informed strategies for reputation and public relations applicable to both digital and traditional media environments.
• Enhancing digital campaigns through the use of segmentation, attribution modeling, and advanced analytics.
• Suggesting AI-driven innovations for educational programs and supplementary value-added services.
• Strategizing internal change management and digital culture initiatives to facilitate the adoption of AI technologies.
• Designing engagement tactics for prospective students and partner schools utilizing AI-powered workflows.

Course Format

• Interactive lectures and group discussions.
• Practical exercises using sample AI workflows and templates.
• Collaborative exercises, case study analyses, and a brief capstone design workshop.

Customization Options

• To request a version tailored to the specific needs of your institution, please reach out to us to make arrangements.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be leveraged for everyday sales and market analysis tasks — ranging from automating routine activities to developing predictive insights and interactive dashboards.

Designed for beginner to intermediate commercial professionals, this instructor-led live training (available online or onsite) enables participants to adopt AI tools to enhance productivity, deepen market intelligence, and make informed, data-driven sales decisions.

Upon completing this training, participants will be capable of:

• Explaining core AI concepts and tools pertinent to sales and market analysis.
• Automating administrative and communication tasks using AI assistants.
• Preparing and analyzing sales and market data utilizing AI-enhanced features in Excel and Power BI.
• Constructing simple predictive models and interpreting short-term forecasts regarding customer behavior and demand.
• Developing dashboards and visual reports to effectively communicate sales and market insights.
• Designing a fundamental AI-assisted workflow to boost productivity and decision-making within commercial teams.

Course Format

• Interactive mini-lectures and live demonstrations.
• Guided, hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• For a customized version of this training, please contact us to arrange.

ChatGPT is an artificial intelligence-driven conversational tool designed to boost productivity by helping users with content generation, research, communication, and automating workflows.

This instructor-led live training, available both online and onsite, is tailored for professionals with little to no AI experience who want to enhance their daily efficiency using ChatGPT.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Apply ChatGPT effectively across various professional tasks.
• Refine prompts to achieve more accurate and useful responses.
• Recognize ChatGPT’s limitations and understand best practices for its usage.

Course Format

• Interactive lectures and discussions.
• Numerous exercises and practical practice sessions.
• Hands-on implementation within a live lab environment.

Customization Options for the Course

• For a customized training session, please get in touch with us to arrange details.

This instructor-led, live training in Turkey (online or onsite) is designed for marketers aiming to integrate ChatGPT into their campaigns. Participants will discover how to utilize ChatGPT for marketing objectives, including content generation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Utilize ChatGPT to create engaging marketing copy, blog articles, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to optimize time and boost efficiency.

This instructor-led, live training in Turkey (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led live training in Turkey (online or onsite) is designed for intermediate to advanced marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and tailored marketing efforts.
• Connect DeepSeek with marketing automation tools for effective campaign management.
• Utilize predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led live training in Turkey (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who aim to leverage generative AI to develop personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Turkey (online or onsite) targets intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.