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Duration 14 hours
Course Outline
Foundations of AI in OOH/DOOH Digital Marketing
- Comprehensive overview of the OOH and DOOH advertising ecosystem
- The current state of the programmatic OOH landscape
- How AI enhances sales efficiency and operational capabilities
AI-Driven Prospecting and Lead Qualification
- Identifying key target accounts through AI-generated insights
- Implementing predictive models for lead scoring
- Seamlessly integrating AI prospecting tools with CRM systems
Enhancing Proposals with AI Personalization
- Generating dynamic content for customized client proposals
- Leveraging AI-assisted creative recommendations
- Personalizing offers based on customer behavior data
Data Analysis and Strategic Performance Insights
- Methods for collecting and processing OOH campaign data
- Utilizing AI tools for detailed campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Skill Development
- Practicing objection handling using AI chatbots
- Employing speech analysis and feedback tools for improvement
- Conducting scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Related Platforms
- Connecting AI workflows to DV360 for programmatic OOH execution
- Utilizing Place Exchange API data for precise targeting and reporting
- Exploring automation opportunities across proposal-to-delivery workflows
Ethical Considerations, Privacy, and Compliance in AI Advertising
- Navigating data privacy considerations
- Ensuring transparency in AI-driven decision-making processes
- Adhering to industry compliance guidelines
Conclusion and Recommended Next Steps
Requirements
- Foundational knowledge of digital marketing principles
- Proficiency with OOH and DOOH advertising workflows
- Professional experience in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Account managers specializing in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
