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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising landscape
- The current state of programmatic OOH
- How AI enhances sales and operational efficiency
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-generated insights
- Implementing predictive lead scoring models
- Seamless integration of AI prospecting with CRM platforms
Proposal Personalization with AI
- Generating dynamic content for client proposals
- AI-supported creative asset recommendations
- Customizing offers based on customer behavioral data
Data Analysis and Performance Insights
- Aggregating and processing OOH campaign data
- Employing AI tools for detailed performance reporting
- Forecasting trends and optimizing inventory use
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Leveraging speech analysis and feedback utilities
- Conducting scenario-based pitch role-plays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Utilizing Place Exchange API data for precise targeting and reporting
- Automating workflows from proposal to delivery
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy concerns
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Summary and Next Steps
Requirements
- Fundamental grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising processes
- Background in sales or account management
Target Audience
- OOH and DOOH sales units
- Programmatic advertising specialists
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
