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Course Outline
Introduction
Overview of Magento
- What is Magento?
- Advantages of Using Magento
- Core Components of Magento
Category Management
- Adding Root Categories
- Creating Subcategories
- Managing Category Structures
- Configuring Page Layouts
Attribute Management
- Understanding Product Attributes
- Creating Custom Attributes
- Building Attribute Sets
- Assigning Attribute Sets to Products
- Modifying Attribute Sets
Product Cataloging
- Adding Simple Products
- Adding Configurable Products
- Adding Grouped Products
- Assigning Products to Categories
Inventory Configuration and Management
- Setting Up Inventory Parameters
- Overseeing Product Stock Levels
Order Management
- Processing Purchase Orders
- Managing the Checkout Workflow
- Shipping Methods and Delivery Tracking
- Monitoring Payments and Invoicing
- Handling Customer Ratings and Reviews
Marketing Promotions
- Product Catalog Pricing Rules
- Shopping Cart Pricing Rules
- Newsletters and Promotional Emails
Customer Management
- Organizing and Grouping Customers
- Managing Customer Segments
Reporting
- Types of Available Reports
- Generating and Running Reports
- Updating Sales Report Statistics
SEO Best Practices
- Introduction to Metadata Fields
- Sitemap Configuration
- Managing Catalog URLs
Managing Multiple Websites and Stores
- Strategies for Operating Multiple Websites and Stores
- Best Practices for Multi-Store Management
Closing Remarks
Requirements
- Fundamental knowledge of e-commerce principles
- Basic proficiency in computer operation
Audience
- Merchants aiming to establish a new Magento store
- Merchants seeking to enhance the management of their existing Magento storefront
21 Hours
