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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Services and products available in HubSpot.

Understanding CRM

  • Distinguishing between current and potential customers.
  • Reviewing customer history.

Familiarizing Yourself with HubSpot CRM

  • Connecting an email inbox to HubSpot CRM.
  • Navigating the dashboard structure.
  • Exploring the category section and available options.

Tools in HubSpot CRM

  • Overview of HubSpot sales tools.
  • Overview of HubSpot marketing tools.
  • Overview of HubSpot service tools.
  • Overview of HubSpot calling tools.

Structuring in HubSpot CRM

  • Building a workflow.
  • Customizing a dashboard.
  • Creating lists and reports.
  • Adding and managing documents.
  • Creating and importing contacts.

Optimizing Workflows in HubSpot CRM

  • Utilizing workflow branching.
  • Designing workflow charts.

Summary and Conclusion

Requirements

  • Familiarity with sales and marketing concepts.

Audience

  • Business Analysts.
 7 Hours

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