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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry use cases
- Hands-on lab: Setting up the Vertex AI environment
Image Generation with Imagen
- Designing effective prompts for high-quality images
- Addressing style, consistency, and branding requirements
- Hands-on lab: Producing product imagery
Video Creation with Veo
- Implementing text-to-video workflows
- Editing and refining generative video content
- Hands-on lab: Generating short marketing videos
Speech and Audio with Chirp
- Exploring text-to-speech and speech-to-text capabilities
- Applications in voice cloning and accessibility
- Hands-on lab: Creating branded audio content
Music Generation with Lyria
- Generative composition across various music genres
- Integrating music into marketing and media campaigns
- Hands-on lab: Producing background music
Combining Media Modalities
- Chaining outputs across multiple models (image + audio + video)
- Building multimodal workflows for effective storytelling
- Hands-on lab: Assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and compliance
- Case studies highlighting enterprise adoption
Summary and Next Steps
Requirements
- Experience with cloud-based tools and APIs
- Foundational knowledge of generative AI concepts
- Familiarity with media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
14 Hours
Testimonials (1)
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