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Duration 40 hours
Course Outline
1. Product Conceptualization
- Understanding customer requirements
- Analyzing market trends and competitors
- Determining market size related to specific customer issues or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritizing features based on value and effort
- Mapping value and defining desired outcomes
2. Product Development
- User-centric design (UX/UI)
- Iterative development with cross-functional teams using Scrum
- Managing backlogs and crafting user stories
- Techniques for early validation (MVPs, experiments)
- Establishing key product metrics
- Practical Design Thinking workshop
- Leader-level prompt engineering (applying AI to products)
- Data-informed design processes
- Service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Product Delivery to Customers
- Managing releases and roadmaps
- Developing go-to-market strategies
- Onboarding users and assessing post-launch experience
- Collecting feedback in live environments
- Collaborating with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Value Realization
- Tracking product metrics (NPS, DAU, retention, etc.)
- Exploring monetization and pricing structures
- Conducting funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing Product P&L
- Building a robust business case
Overview and Future Actions
Requirements
- Fundamental understanding of banking operations
- Background in digital product development
- Basic knowledge of AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-led product design
Testimonials (1)
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