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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Recognizing customer needs
- Conducting market and competitor analysis
- Assessing market size relative to customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritizing based on value and effort
- Mapping values and defining desired outcomes
2. Building the Product
- User-centric design (UX/UI)
- Iterative development with cross-functional teams (Scrum)
- Managing backlogs and authoring user stories
- Early validation methods (MVP, experiments)
- Establishing product metrics
- Hands-on Design Thinking workshop
- Leader-focused prompt engineering (AI application in products)
- Designing with data
- Developing service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product to Customers
- Managing releases and roadmaps
- Executing go-to-market strategies
- Onboarding users and evaluating post-launch experience
- Collecting feedback in production
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Defining monetization and pricing models
- Analyzing funnels
- Assessing customer value (LTV, CAC, ROI)
- Data-informed iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing Product P&L
- Developing the business case
Summary and Future Steps
Requirements
- Foundational knowledge of banking operations
- Practical experience in digital product development
- Basic familiarity with AI concepts
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation
- Banking professionals engaged in AI-based product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
