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Duration 14 hours
Course Outline
Prompting Techniques with ChatGPT
- Introduction to ChatGPT and the fundamentals of prompt engineering
- Content generation: drafting emails, summaries, reports, and brainstorming ideas
- Automating repetitive tasks using custom prompts in ChatGPT
Google AI Ultra (Gemini) in the Workplace
- Getting to know Gemini within Google Docs, Sheets, and Gmail
- Real-time writing assistance, summarization, and generating data insights
- Enhancing collaborative workflows with AI support within the Google ecosystem
AI for Image and Video Generation
- Overview of top-tier tools: Adobe Firefly, Runway ML, and Canva Magic Studio
- Creating and refining AI images for use in presentations and marketing campaigns
- Producing video content utilizing text-to-video technologies
AI Tools in Microsoft 365 (Copilot)
- Capabilities of Microsoft Copilot in Word, Excel, and Outlook
- Summarizing lengthy documents and drafting professional communications
- Visualizing data and automating spreadsheet tasks with Copilot
Cybersecurity and Ethical AI Use
- Understanding data privacy concerns and risks associated with AI-generated content
- Best practices for the ethical deployment of AI tools in organizational settings
- Compliance requirements and strategies for risk mitigation
Applied AI Use Cases in Creative Workflows
- AI-assisted content ideation for communication teams
- AI-driven design iterations and rapid prototyping
- Case studies focusing on video production and social media content creation
Free and Accessible AI Tools for Daily Work
- Exploration of AI tools offering free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Strategies for selecting the right tools for specific workplace needs
- Guided experimentation and practical tool exploration
Summary and Next Steps
Requirements
- Basic proficiency with office software such as Microsoft 365 and Google Workspace
- Prior experience with digital communication or content creation workflows
- Familiarity with online tools and cloud-based platforms
Target Audience
- Communication professionals
- Graphic designers and multimedia producers
- Content creators and digital marketing teams